Archive for success

Book Signing Success at Bookstores

August 2012

Love and the Art of Bookstore Book Signing

 by

P. A. Ritzer

 

“This is a one-of-a-kind book on jumpstarting your book sales.” Dan Poynter, Author, The Self-Publishing Manual

 

Love and the Art of Bookstore Book Signing is now available in eBook!  Check your favorite source for digital books!

 

P. A. Ritzer has sold thousands of copies of his first book Seven Ox Seven, Part One: Escondido Bound (a 670-page historical Westernat over 165 book signings at Barnes & Noble stores alone, averaging nearly 37 books a signing. He has written Love and the Art of Bookstore Book Signing as an answer to authors, bookstore personnel, distributors, and others in the book business who have sought to know how he does it. Ritzer does not just detail a method but goes to the heart of the matter. He exposes the real basis of his success in interacting with customers and the people who help him sell books.

Ritzer has sold as many as 111 copies of Seven Ox Seven at one bookstore signing. In Love and the Art of Bookstore Book Signing he shows that an author need not be a celebrity to make book signings rewarding for himself and the stores and their customers. Rather, he can create the kind of experience that inspires customers to buy his book and managers to invite him back for 18 or more successful signings at one store.

Texas Trails: SEVEN OX SEVEN Excerpt

19 August 2011

   At the end of August 2011, we might look back to the Stuart-Schurtz party’s experience at this time of year 134 years ago, and consider the pioneer nature of this blessed republic, the United State of America.

Seven Ox Seven, Part One: Escondido Bound, pp. 171-172

Copyright © 2007 by P. A. Ritzer

   Many were the ways, broad and strait, trod out upon the trails of Texas.  Trails renowned and trails obscure emerged upon the land, born of the myriad imprints of foot, hoof, and wheel: first a single set of prints, then another, and another, countless prints matched to human wills, wills intent on their separate ways, some to loom large in the annals of history, multiples more to be forgotten.  Remembered or forgotten, these ways shared a profound importance, as each determined the ultimate success or failure of a singular human being graced with a supernatural destiny.  The trails were but lines worn into the face of the wilderness, now province, now state, now nation, now state; but the ways trod out upon those trails, each determined by a human will reaching through intentions toward desired ends, with allowance for circumstances, were journeys of consequence.

At the end of August 1877, members of the Stuart-Schurtz party joined their individual ways in a common goal to journey toward consequences common and individual.  Pulling away from home and its holds of love, of memories, of the fruits of labor, they merged their ways onto the Western Trail, their great journey made somehow small upon a trail renowned for epochal migrations of man and beast.

Small upon the trail, small upon the land, small against its time, and yet their souls opened large enough for all of it.  The key, of course, was freedom.  They were free, at least relatively free for human beings still bound in the temporal phase of life.  They owed nothing material to any other human beings.  What they had was theirs, and they had enough, enough to supply their needs and even some desires beyond need, though not so much as to compromise freedom with excess.  They had broken abruptly with the past, its concerns falling farther away behind them with each passing mile, each passing hour.  The concerns of the future lay far off in a place and time unknown to them.  Still, this was not a false freedom without responsibility, which becomes the most subtle and insidious bondage, but the true freedom of accepting responsibility, indeed of taking responsibility for their destinies, and of accepting the incumbent lesser responsibilities meted out in the routine and manageable doses of the trail’s daily chores, each with its immediate and visible reward, however humble, and all, in combination, laying the groundwork for the potentially life-changing reward at trail’s end.