August 2012

Love and the Art of Bookstore Book Signing

 by

P. A. Ritzer

“This is a one-of-a-kind book on jumpstarting your book sales.” Dan Poynter, Author, The Self-Publishing Manual

Love and the Art of Bookstore Book Signing is now available in eBook!  Check your favorite source for digital books!

P. A. Ritzer has sold thousands of copies of his first book Seven Ox Seven, Part One: Escondido Bound (a 670-page historical Western) at over 165 book signings at Barnes & Noble stores alone, averaging nearly 37 books a signing. He has written Love and the Art of Bookstore Book Signing as an answer to authors, bookstore personnel, distributors, and others in the book business who have sought to know how he does it. Ritzer does not just detail a method but goes to the heart of the matter. He exposes the real basis of his success in interacting with customers and the people who help him sell books.

Ritzer has sold as many as 111 copies of Seven Ox Seven at one bookstore signing. In Love and the Art of Bookstore Book Signing he shows that an author need not be a celebrity to make book signings rewarding for himself and the stores and their customers. Rather, he can create the kind of experience that inspires customers to buy his book and managers to invite him back for 18 or more successful signings at one store.